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Impact

We’re a small company, but we shoot for a big impact.

We advocate tirelessly for greater production
transparency, ecological consideration, and consumer
education in our industry.

Impact

We’re a small company, but we shoot for a big impact.

We advocate tirelessly for greater production transparency, ecological consideration, and consumer education in our industry.

Denomination
of Origin

D.O.s are government classifications aimed at protecting the producers of culturally and geographically significant products, like Champagne, Iberian Ham, and of course, Tequila.

Denomination
of Origin

D.O.s are government classifications aimed at protecting
the producers of culturally and geographically significant products
, like Champagne, Iberian Ham, and of course, Tequila.

The D.O. for Tequila (or DOT) mandates that agave used in tequila production must be grown in certain regions of Mexico, and that 100% Agave Tequila must be produced and bottled in those same regions.

The D.O. for Tequila (or DOT) mandates that agave used in tequila production must be grown in certain regions of Mexico, and that 100% Agave Tequila must be produced and bottled in those same regions.

At their best, D.O.s protect the wages of the early supply chain and the reputation of their products for excellence. At their worst, they allow special interests to alter policy that un-levels the playing field and damages the entire category (like allowing mixto tequilas to bottle anywhere in the world, or call themselves “Tequila” at all).

If the extremely skilled workers at the base of the supply chain rely on charities for clean water, the Denomination of Origin is a failure.

How can we fix it?
Transparency and Traceability.

At their best, D.O.s protect the wages of the early supply chain and the reputation of their products for excellence. At their worst, they allow special interests to alter policy that un-levels the playing field and damages the entire category (like allowing mixto tequilas to bottle anywhere in the world, or call themselves “Tequila” at all).

If the extremely skilled workers at the base of the supply chain rely on charities for clean water, the Denomination of Origin is a failure.

How can we fix it?

Transparency and Traceability.

Siembra Suro
Foundation

A team of four jimadores spends an average work day manually harvesting 20 metric tons of agave, which is immediately worth $28,000 US. Each jimador will take home $50.

Siembra Suro Foundation

A team of four jimadores spends an average work day manually harvesting 20 metric tons of agave, which is immediately worth $28,000 US. Each jimador will take home $50.

They’ll also take home deep wounds from their tools, muscular deformities from years of back-breaking work, and exposure to toxic pesticides that kill a lot more than pests.

They’ll also take home deep wounds from their tools, muscular deformities from years of back-breaking work, and exposure to toxic pesticides that kill a lot more than pests.

Jimadores mostly operate like independent contractors, hired per diem by a coyote paid by a company to secure a certain amount of agave, by whatever means the coyote sees fit. That structure makes it nearly impossible for money to flow directly and equitably through the supply chain: coyotes are bottlenecks that don’t let much money pass through.

To get around them, we have to help jimadores directly. As a company who operates on razor-thin margins in order to provide accessibly priced cultural spirits, we can’t do it alone.

Jimadores mostly operate like independent contractors, hired per diem by a coyote paid by a company to secure a certain amount of agave, by whatever means the coyote sees fit. That structure makes it nearly impossible for money to flow directly and equitably through the supply chain: coyotes are bottlenecks that don’t let much money pass through.

To get around them, we have to help jimadores directly. As a company who operates on razor-thin margins in order to provide accessibly priced cultural spirits, we can’t do it alone.

This is How We’re Addressing It.

www.siembrasurofoundation.org

We really hope you’ll help (and secure yourself a tax deduction).

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